THE BRANDING PROCESS

here’s what you can expect while we bring your brand to life

Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend their money on. But what the most successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation, customer loyalty and a consistent experience.

A solid brand is the foundation of a successful business. Together we will explore your business’s purpose, vision, offerings, and dream client(s), and create Branding Guidelines that tie it all together!

  • 1

    CONSULTATION

    Let’s get to know each other! Help me learn a little bit more about your business and the desires you have for your brand. Since 2020 is a weird time, I am happy to chat via phone, FaceTime, Zoom, or in person ( at a safe distance, with a mask- of course. )

  • SURVEY

    It’s time for you to do a little bit of homework. This is the only time I will put you to work until the decision process, I promise.

    This questionnaire consists of questions designed to get your creative thought process going. Some questions are basic, regarding text styles or colours you like, but some of the others are meant to make you think outside the box a little bit! Once complete I have everything I need to get started.

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    MOOD-BOARD

    Once I have reviewed your survey, I will create what I call a mood-board. Essentially a collage of anything I come across that I feel is consistent with your brands direction. Photos, colours, font styles, quotes, icons- anything to help me provide you with a healthy compilation of items that will ensure my vision matches yours, before getting down to the nitty-gritty.

  • DESIGN & REVISE

    Now that the mood is set, I’ll get to work developing your brand’s guidelines. Once I complete my brainstorming, sketching and initial design processes, you will receive 2 logo designs to choose from. If required, I am happy to complete 2 rounds of revisions to make sure everything is just right!

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    DELIVERY

    Once you have chosen your design, I will finalize everything and you will receive all your deliverables in a .zip file that is easy to download.

THE DELIVERABLES

  1. Primary logo file
  2. Black & White logo file
  3. Subsidiary logo or logo watermark files
  4. Web-ready and print-ready logo file formats
  5. A version of your logo for both light and dark backgrounds
  6. Social media profile picture and banner
  7. Font Structure & all font files
  8. Colour palette
  9. Official Brand Guidelines aka your Brand Bible [a condensed pdf doc. that contains all rules to ensure anything you do remains on brand]

THE INVESTMENT

STARTING AT

$1,175.00 + GST

*

PAYMENT TERMS

  1. 50% of payment is due upfront & remaining 50% is due upon project completion
  2. Print costs not included
  3. All add ons are charged a la carte

THE TIMELINE

Approximately 1 month.

All projects will be given a more accurate timeline at time of consult.

OPTIONAL ADD ONS

  1. Business Templates [business cards, letterhead, invoice templates, e signature]
  2. Social Media Icons / Post & Story templates
  3. Website Design
  4. Packaging Design
  5. Photoshoots