squeeze. is a fresh pressed juice-cart based in Scottsdale, Arizona that was in need of branding for their new juices truck, as well as functional, customizable labels.

As the focus of squeeze. is to fresh press juices based on seasonal local produce, the need for a label that was easily customized was essential. We landed on the concept of a chalkboard label that arrives pre-printed with branding, but leaves a large blank space where ingredients can be written in chalk or white marker on each bottle.

・・・